Only a couple of us here are actually playing so far but every Twitch streamer and YouTube "personality" and games website staff on the planet is in full zeitgeist mode over this thing, and we've talked a lot about it in the Giant Bomb thread, so it's probably worth starting a thread for it now.
Playerunknown's Playerunknown's Battlegrounds (by Playerunknown) is a Steam Early Access first/third-person shooter (better in third) that airdrops 100 90-ish players onto a very large 8km2 island full of abandoned cities, ominous wheat fields, bridges you should never cross, a few old Jeeps and Dacias (GREAT NEWS!) and a lot of guns. But never the gun you want at the moment you need it.
It's a battle royale thing: you scrounge for gear, hunt or avoid other players, scramble to stay within the safe zone, and basically just try to survive long enough to become the last player alive. But usually you die. A lot. In great ways and often inexplicable ways.
Naturally as an Early Access thing based on mods of mods of old Arma gameplay tech, it's kind of a hilarious mess.
I've been thinking about starting up a CF Discord basically just for this and random text chat or whatever other stuff comes up, so if I ever get that done I'll drop in a link later.
Post pro strats! I'm very bad at this game!