Tag Archives: marketing

Sony’s New French Vita Ad Is Quadruple Breasted

Take that, Total Recall. Take that, Barney Stinson.

For those of you unfamiliar with the Vita hardware, it has touch control functionality not dissimilar from recent Apple products, with the added attraction of an auxiliary touch pad on the rear of the device. So that’s what this ad is trying to get across, in a roundabout and rather creepy fashion.

Yes, I understand that the point of this style of advertising is to get people talking, and since I’m sitting here writing about it now, obviously it worked. To retort: getting people talking is just half the battle, the low-hanging fruit; the bigger victory is in getting people talking positively, and regarding the product that’s being advertised, as opposed to “hey, look at this crazy ad.”

Look, let’s just skip the whole discussion about the Playstation Vita’s sales performance because this has nothing to do with that. Sony has a long, well-documented history of weird marketing choices, in and out of the Playstation division, and this is just another example in that progression.

Oh, you want more? Well, there was the PSP “viral” debacle and the slaughter of goats in Greece, for starters. Any success the Kevin Butler character brought Sony is starting to look like an aberration.

I’ll say this for the Vita: it deserves better. It’s a quality machine that its creator has mishandled from the start with anemic launch support and a labyrinthine backwards-compatibility scheme. It doesn’t need another round of Sony’s baffling advertising on top of that.

Oh, almost forgot: David Lynch once did a Playstation commercial.

Still no Agent Cooper references. I could’ve given it a pass in that case.

Source: The Escapist.